Biggest challenges faced by companies and startups while launching an official mobile app

  • challenges in developing mobile applications
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It’s a necessity rather than comfort for companies & start-ups to have a working and efficiently managed app in this digital age.  While developing an app, the focus should be clearly on ‘what not to do’ rather than on ‘what to do’. There are numerous challenges faced by developers, companies and startups while launching their official mobile app.

Here’s the list of 8 biggest roadblocks companies & start-ups face and how one can overcome them.

1. Creating valuable Apps associated with business: There’s immense competition in the existing mobile app industry. Thus, there’s a constant pressure to create valuable apps which get noticed, instead of floating out a common app which is already available in the market. Start ups and companies should focus on creating an app which looks great and inline with the business objective. Include attractive graphics, usable features, and intuitive design. Once can analyse the existing apps available and focus on successful apps in the niche to understand what clicks with users. The most common questions one should ask before settling down on building the app are:

·         Is the target group pre-decided?

·         What is the objective of the app?

·         Which functions does the app have?

·         Is the app absolutely unique and new or does it improve an existing one or is it an add-on etc?

·         Is there a ready market for the app?

·         What will be the cost involved in developing of the app?

·         What is it the unique quality our company offers and no one has offered before?

Developing an app which makes life simple, productive and pleasant will always be more successful than launching a repetitive app. One can take the help of experts, offers detailed consultancy and expert advice on building a quality and valuable app suitable for your business.

2. Cost analysis and cost effectiveness measurement: Once the niche and objectives of building an app is clear one can study the cost involved and the returns if any associated with it.

3. Dealing with the multi-screen platforms: With the advancement of mobile technology and introduction of various brands once need to focus on developing an app that will run across all platforms in order to be successful. Users have many different devices with different screen sizes. Developing & designing only for the latest platform is a big no-no. So the challenge is to build an app which can run across as many devices as possible. Countless mobile phones have different limitations based on screen sizes, OS requirements, Codings, embedded technologies, pixel intensities etc. However, it’s not only about the devices. You need to consider the operating system as well. iOS, Android and Windows, each of these 3 main systems has its own UI objects & patterns. Be prepared in advance for some bug fixing every now and then. Responsive Design is the perfect solution. It gives screens more liquidity and thus can be adjusted to suit different formats & various screen sizes. Facebook app is one of the example, which runs on cross country mobile phones without giving much troubles.

4. Building an Interactive App: Interactions are equally important as responsive design. Mobile devices today are laden with high-tech sensors, thus offering numerous opportunities. So making the most of these sensors is a smart work one should recognise in earlier stages! Creating interactions like direct messages of chat system, however, this can be time-consuming and can be a challenge to deal with during the design phase. Considering interactions well in advance can save time during the design phase. It’s very important to have a interactive app if one is aiming for a comprehensive app experience. Don’t restrict yourself to tap and swipe gestures, something more and extraordinary needs to come in. Use buttons with various click and touch options and consider overlays to display additional information. Bring more attractive interactions like titling, shaking and flipping into play, which allow the app to respond to position, direction and environment of the device & trigger some action.

5. Keeping it Simple and Clear: An app that makes it difficult for the users to understand isn’t a good app. The challenge is to design an application which is very clear and self-explanatory.  The trick is to use a simple and clear app structure and giving brief instructions every now and then. Explaining in brief about what needs to be done and how. One may use thumbnails and quality icons to display information in a compact manner. However, make sure these icons correspond to the native UI elements of each operating system. one can refer to the UI guidelines provided by big platforms like Android, Apple iOS & Windows to chose UI patterns existing users use.

6. It’s Performance vs Battery Life: Besides, design and interaction, app performance and battery consumption are also equally important aspects of mobile app development. The challenge is to design a well-performing easy to use, bug-free app which runs on minimum possible battery. Performance is solely considered to be a development feature and hence dealt with late during the design phase. Different users perceive app performance differently. And then there are multiple devices. The app might function well on the latest device but what if a lot of users are still running on older devices. Too many images or visual effects, flooding the cache, or using integrated sensors may hamper the performance of your application on older versions. Make sure that the developer is kept in loop while preparing the prototype. Setting up a beta version is advisable to run test cases with test users to avoid any performance trouble in the final version.

7. Mobile Content Management: The need for mobile app content generation and management is ever growing. The call of the hour is to include rich & attractive content – videos, images, animations etc. However, the performance fails of wireless networks and frequent connection drops make it difficult to deliver attractive yet rich content that consumes a lot of bandwidth. Besides, app stores like Google Play require you to bundle all the rich content into monolithic expansion files. This means whenever one want to update the content, need to release a new version of the app arises. Mobile content management solutions are easily available online. There are various systems in the market which aims at simplifying content management for mobiles. They help in optimizing bandwidth usage and delivering quality content reliably.

8. Connecting with the user: The mobile app market is ever changing. Innovation and creativity have made this ecosystem highly competitive. Thus connecting with the users is highly crucial. And no, it is not just about the features you want to include in the app. The key is to make your users feel comfortable & worthy. Think beyond user-friendly design and interactive features and Give them a recognizable design, colors and logos etched in their memories, or typical & attractive fonts. One may derive ideas from competitor’s app – not to copy the design or flow, but to see what users find interesting and create something unique on the same lines. Besides, it is important to be available for the users always. Listen to their feedback, pay attention to the smallest issues, thank the ones who find them, and provide immediate help for the one who needed it. This is the key to winning happy, regular and loyal users or customers.

Building an app was never this easy before with the help of one can easily create an app without having much knowledge about the backend codes involved. It offers:

  • Communicator
    • Private & Group Messaging
    • Share Photos, Videos & More
    • Powerful Moderation
  • Content system
    • API Driven
    • Custom Content Structures
    • Metrics Dashboard
  • Coupons
    • Flexible Set Up
    • Integrate anywhere
    • Campaign Tracking
  • Wallets
    • One System – Multiple Wallet Modes
    • Complete Control
    • Detailed Ledger Accounting
  • Referrals
    • Go Viral
    • Reward Integrations
    • Simplified yet Powerful Triggers
  • Multi cross platform usage [STTarter can be used with your favorite tech stack with SDKs and APIs available!]

Once the app is ready for use, Mobile applications are first tested within the development environment using emulators and later subjected to field testing.  Emulators provide an inexpensive way to test applications on mobile phones to which developers may not have physical access. If one isn’t technically equipped with the interfaces and integrities involved, it’s always advisable to take the help of an expert and hire a developer to build a mobile app. That’s exactly when the start-ups like comes into picture and lend a hand for developing a qualitative, cost effective and user friendly mobile app